Case
Lumiveo — 30% Conversion Growth After UX Overhaul
Project Overview:
Lumiveo is a fast-growing e-commerce platform specializing in home decor, furniture, and lifestyle accessories. The brand offers a curated selection of items from top manufacturers, combining quality with style. With a growing customer base across Europe, Lumiveo was ready to invest in its UX/UI, branding, and digital strategy to scale.
01.
Problem
Lumiveo reached out to us with several challenges:
An outdated, non-branded website lacking integration with backend systems
Low conversion rates due to confusing UX and checkout flow
Underperforming marketing campaigns
Weak SEO performance and low organic visibility
Low engagement on social media
No clear digital growth roadmap
02.
Goals
Build a branded, high-performing website
Rework the UX/UI to increase conversions
Optimize Google Shopping & Instagram ad campaigns
Boost organic reach through smart SEO
Establish a long-term growth framework
No clear digital growth roadmap
03.
Solution
Analyze & Enhance
We started by crafting a tailored marketing and UX strategy, focusing on aligning the platform’s goals with customer needs and behavior.
UX Transformation → +30% Conversion Growth
We designed a new user experience that:
Made browsing and filtering easy across product categories
Simplified the product page and checkout flow
Communicated brand value and trust clearly
Adapted seamlessly to mobile and tablet devices
Result
30% increase in conversions within two months post-launch
Drop in cart abandonment rate
Increased customer confidence and speed to purchase
04.
Strategic Workflow
Full technical audit of the website & digital channels
In-depth market research & competitor analysis
Development of user personas and Customer Journey Maps (CJM)
Creation of a multi-channel marketing strategy
Semantic SEO: keyword clustering, on-page optimization, and blog strategy
05.
Ad Campaigns & SEO
Set up, optimized, and scaled Google Shopping Ads
Built targeted Instagram ad campaigns for different audience segments
Handled SEO at all levels — from technical tasks to content & link-building
06.
Impact
30% growth in conversion rate
1492% increase in social reach (first week)
225% increase in engaged accounts
Major improvements in search engine rankings
Improved operations with seamless platform integrations
Current Status
Our cooperation with Lumiveo has lasted 8+ months, and we continue to provide technical support, campaign management, and strategic guidance — helping them grow their e-commerce presence in a sustainable and scalable way.
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Lumiveo is a fast-growing e-commerce platform specializing in home decor, furniture, and lifestyle accessories. The brand offers a curated selection of items from top manufacturers, combining quality with style. With a growing customer base across Europe, Lumiveo was ready to invest in its UX/UI, branding, and digital strategy to scale.
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Svitlana Rakova
Head of Sales
Business acceleration starts today.
Leveraging AI to make things done
Leveraging AI to make things done